Let us first say that having any major company dabble in the horror realm is usually a fun idea at best. When it works, it works great. You not only garner a lot of attention amongst your hardcore supporters but you bring a cross section of the population that may not normally look your companies direction...
When you just went through a bad recall situation involving the deaths of multiple families and your running zombie ads, that's an example of ad's not working in your companies favor. Some are calling for Toyota's head on this one so to speak.
Obviously the company created these ad's before the recall accidents and yes it's probably over reacting but you know how we operate in this company. The sheer amount of complaints is already off the charts according to one Toyota exec.
The tag line for the new Corolla ad say;
"Toyota Corolla Equipped for a Zombie Attack or just Life. When the odds are stacked against you you have one ticket to ride The Toyota Corolla a blaze of hardcore dependability built for survival."
Checkout the new Corolla ad below courtesy of Gawker Ad features