Last Call: Please USE Your Cell Phones During the Horror Movie
Recently we talked about horror's inability to scare its fans and what ploys are being developed to compete with a desensitized audience. 3D is one such option and now a new German horror flick, Last Call, is having a character in the movie call the audience for survival advice. No, we're not kidding. Pretty much they are giving scream queens a lifeline phone-a-friend option.
Follow up:
Oh what lengths they'll go to scare us. Now obviously the actor in the film isn't actually calling an audience member. When you score the movie ticket you provide your digits and using special language recognition technology they “transform the participant’s answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie’s main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one.”

If you can't read geek it pretty much says that the software will randomly select one of the submitted audience member's phone numbers to call. When you answer you'll hear and interact with the character on screen. You help them make choices throughout the movie that will determine the film's outcome.
Oh boy, I can see it now. "Hey, you got some blood on your shirt Megan Fox. Why don't you take your top off?". Obviously they will only respond to answers programmed into the software. The filmmakers will only be shooting a limited number of scenarios based on certain questions and answers. Still, throw a little 3D in there and we are one step closer to virtual reality movies!!!!
Wait a sec? Why don't they just make a horror theme park ride because that's what all this seems to be heading towards.

Watch the trailer/pitch below:
Source: gizmondo

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