Interactive promotions for movies, music and video games are nothing new and the level of creativity that these companies come up with somehow surpasses their previous attempts almost every time. So when we heard about the new iPhone creative marketing campaign for the film "Repo Men" we we're interested to say the least...

Follow up:

iPhone owners make sure to stop and swipe your phone across the bar codes depicted in movie posters for "Repo Men" pictured below (created by Universal Pictures with agencies 360i and Visionaire Group). It unlocks extra "Repo Men" content that you and only you will be privy to.

The cool thing about how the technology is applied is that the whole concept is natural to the film, which stars Jude Law and Forest Whitaker removing artificial organs from bodies that have bar codes on them. Now you can participate in the action yourself! Just remember to pack a cooler of ice with you, human organs tend to go bad in a matter of hours.



Source:THR