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Why PIRANHA 3D's Box Office Blunder Could Be The Death of Michael Myers

Michael Myers and a whole lot of others! It seemed like the perfect storm for the prehistoric fishes. An opening weekend with no real new competition coming out. Sure VAMPIRES SUCK would grab a percentage of the horror crowd but it's a different demo-graph when comparing possible PIRANHA 3D movie goes to TWILIGHT franchise spoofers. So how did PIRANHA 3D fail in the first place and how do we blame fish for taking down mighty horror franchise and icons like Michael Myers? Read on to find out...


Follow up:




Doesn't seem like a situation you want to be in does it? A company hedging their bets on admittedly cartoonish over the type mutant fish. But that's exactly the situation the Weinstein Company found their self in this weekend and the numbers don't look good.

A while back we reported that THR in an interview with Bob and Harvey Weinstein said that certain stars would need to lineup to get the company back on its feet creating horror again. Due to a lulling economy and some bad box office moves the Weinstein Company found themselves trying to stay a float in shark (rather, piranha) infested waters. Praying their two upcoming films had the money making power to right the ship. Both PIRANHA 3D which cost roughly 30 million to make and SCREAM 4 which is being made in the 40 million dollar ballpark region, it was these films and their abilities to turn a profit that other franchises were hinging on. Franchises like HALLOWEEN, HELLRAISER, CHILDREN OF THE CORN, SCARY MOVIE and many others may not see the light of day.

The disheartening facts behind this speculation is the numbers. PIRANHA 3D couldn't even break into the top 5 in its weekend debut. Last weeks front runner THE EXPENDABLES edged out of all movies VAMPIRES SUCK by a few million dollars. What does that say about the current horror culture? We're actually not real sure. Was PIRANHA 3D not marketed right? Should it have been marketed more as a remake, which it was? Was it bad timing? The summer is almost over would this not have been a great Spring Break film? Were actors like Christopher Loyd and Richard Dryfuss not billed right? Many things needed to line up and they didn't. So where do we stand?

Best case scenario at this point one would think is PIRANHA 3D makes its money back in theaters. It's a longer shot than we hoped but possible. This is more of an "in home" movie in the first place so expect it to do well on DVD/Blu-ray with the tons of different versions and as many un-rated stickers they can plaster over the box. It may gather a cult status and help put it over the edge but this was not what Bob and Harvey were hoping for, make no mistake about that.

If you're sitting there happy that HALLOWEEN and HELLRAISER won't see more of the remake treatments then you've won a small battle but regardless if we like remakes or not they bring in the money. Its good for the genre at the end of the day. It brings in new generations of fans. Will this effect other franchise big time players such as FRIDAY THE 13TH and A NIGHTMARE ON ELM STREET. Sequels are there ready to be made but will they now? Will it all come down to GHOSTFACE and SCREAM 4? It very well may.

A lot and we mean a LOT hinged on these CGI fish and it's not their fault. Too much was probably put on their shoulders (or lack there of). Even though the film got rave critical reviews PIRANHA 3D may just not be the kind of horror film American's want to see right now. The over the top, gory, nudity driven films of yesteryear may have looked good on paper but the risk may have proved too great this day and age. It was a great test but it failed. Let's hope much like back in the 80's (where a film like this would have probably been better appreciated) that the video run will outweigh the theatrical release. We shall see. Until then feast on the estimated box office number below and speculate away as to where the genre goes from here.

1 —–The Expendables —–$16,500,000 —– Total: $64,890,000

2 —–Vampires Suck —–$12,200,000—– Total: $18,564,000

3 —–Eat Pray Love —–$12,000,000 —– Total: $47,100,000

4 —–Lottery Ticket —–$11,125,000—– Total: $11,125,000

5 —–The Other Guys —–$10,100,000 —– Total: $88,190,000

6 —–Piranha 3D—– $10,035,000—– Total: $10,035,000

7 —–Nanny McPhee Returns —–$8,310,000 —– Total: $8,310,000

8 —–The Switch —– $8,100,000 —– Total: $8,100,000

9 —–Inception —–$7,655,000—– Total: $261,848,000

10 —–Scott Pilgrim vs. the World—–$5,034,000—– Total: $20,730,000


Source: Various





27 comments

Schweí K. Übersteigen Email · http://www.facebook.com/ubersteigen
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08/23/10 @ 00:40
I do hope that Halloween does get remade (again). Whoever does it, the film would be a hell of a lot better than ANYTHING that "super-douche" Ron Zombie could ever produce.
Unless of course it's Michael Bay; AKA Jason & Freddy's murderer.
Nick Shilson
*****
08/23/10 @ 01:59
Just got back from the theatre & I loved it! Very cool gory movie, definitely picking this up on Blu ray :)
Mike Holguin
*****
08/23/10 @ 02:00
When I saw the previews my first thought was who would want to see this movie. After hearing good things about it though, I'm tempted to check it out and give it a chance. But I'm one that the idea of "snake on plane" didn't appeal to either. Right now what I'm geared up for is Machete, a movie I've been looking forward to since seeing the fake trailer in Grindhouse.
Cory Enns
*****
08/23/10 @ 02:01
just like Grindhouse (which was another Weinstein release) nobody went out to support this. I went to a 7PM Saturday showing and there was only 10 people in the theater besides my wife and I. WTF people!?!?! Get out there and support this!!!!!!!!!!!!!!!!!!!!!!!
Schweí Übersteigen
*****
08/23/10 @ 02:02
Cory, that's like 6 more people in the theater than when I went to go see grind-house! LoL.
Bloodrage Chris Shenett
**---
08/23/10 @ 02:02
dumb movie appealing to a even dumber crowd didnt dyfy try this like ten times attack of killer fish omg the concept alone is more retarded then any slasher flick
Dexter Blanding
*****
08/23/10 @ 02:03
well Horrorbid, its gotten good reviews just bad box office moola and thats probably because of timing. Scott Pilgrim has made like no cash and it was well recieved probaly because of the same reasoning. Its not a good time in the year for movies to mke it big. its the end of summer so other concerns are up for people. But also I think its marketing. Fan of the franchise will steal money out their moms purses to see it but the average joe looking for a cool flick is gonna see a trailer with super duper fake looking fish eat ass (which is arguably still epic). Granted that should be enough to drag in the SyFy Audience sometimes it isnt. ive been on the fence about it but I still want to see it. Weinstein company shouldnt give up because they arent making money they should just feed the audience. Lionsgate is making booko cash and its because some things just wont fail. I dont believe Scream 4 will fail and hopefully they add back 5 and 6 (unless its too late in the game for that). Either way marketing and timing is the reason why people arent running over grandmas running over reindeers to see this but I thought it was marketed fine (or maybe it was just constant horrorbid coverage lol)

and as for Halloween. If it isnt a sequel to the original series it doesnt really matter to me. Now if we were talking about Nightmare or Friday...thats a different story lol
Cory Enns
*****
08/23/10 @ 02:04
holy shit this is inexcusable. Lottery Ticket made more money than Piranha???? That looked absolutely terrible. I can understand Expendables doing the level of business that it is, but Vampires Suck and Lottery Ticket being higher on this list is an abomination. I guess we all truly deserve the endless slew of PG-13 family friendly horror movies that everyone always bitches about.
Kevin Rostkowicz
*****
08/23/10 @ 02:05
THATS PEOPLE FOR YOU.DONT KNOW WHAT THEY WANT.
Chris McMillan
*****
08/23/10 @ 02:06
I think you're pinning too much on Piranha's dorsal fins. Hard R-rated movies haven't generated much box office in recent years (unless, god forbid, it's a Saw sequel). so one can't be surprised at it's performance.

Besides, the target audience, like Snakes on a Plane, is possibly waiting for the DVD release or to be able to download it off the internet. If that's the case (and I don't know it for a fact), don't forget, people, that the studios won't make movies like these if it doesn't generate some income for them.

Just saying.
Haunted Appalachian Caverns
*****
08/23/10 @ 02:07
Piranha looked to be a great summer fun film...but it's coming a little late in the Summer I think.
Moon
08/23/10 @ 02:54
I think they should have released it at the beginning of summer. That might have made more people who don't think of themselves as horror fans go see it. That is a big problem, there are more non horror fans than fans, and in this situation, it seemed that the Weinsteins were depending on people who don't go out and see every horror movie going to see Piranha 3-D opening weekend. I really hope this doesn't mean we get less horror movies in theaters that aren't part of the Saw Franchise, because the majority of non horror movies out now, look terrible to me when I see the ads on tv. They make me glad to stay home with my dvds.
Warchief 13 Email
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08/23/10 @ 04:36
I knew this film was doomed from the beginning!
Halloween138
*----
08/23/10 @ 06:30
Gee, you mean nobody wanted to see a movie about giant killer CGI fish? You can watch that shit on the SyFy channel every weekend. And if this dumb ass movie was the death blow to the remake trend, then everyone should be celebrating.
08/23/10 @ 08:12
I caught the 7pm showing on Saturday for Piranha 3D and it was almost full. On top of that there were at least 6 or 7 kids under the age of 14 in there with their parents. I don't get it, the flick was good fun. Very gory, full of nudity and just plain fun. If it does bad box office and kills some remakes maybe that will be a good thing. Hopefully it will get good word of mouth and more people will check it out over the next couple of weeks.
Anthony
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08/23/10 @ 11:19
I don't know, maybe they should take a stab at original stories. There are tons of great scripts out there. I think the studios need to realize that remakes have run its course. And Scream 4 better state that fact in the movie.
*----
08/23/10 @ 12:57
i went and saw it and it is the most amazing horror flick Ive seen in the theaters in years...go out and support it doesn't suck its amazing hands down
CreepHouse2
08/23/10 @ 13:05
Why did they think this would be a good movie to put everything on??? I want more michael myers, but some dumbass fucked it up by putting a ScyFy movie in theaters. WTF???
Jared
08/23/10 @ 18:32
I'm gonna be very upset if this messes up the new Scream movies.
Avery McReynolds · http://facebook.com
*****
08/23/10 @ 20:22
What... the... FUCK!?! I want to see piranha 3d, I loved the original. I have to get my dad to drive me up to the movies tho cuz im only 15. That's just not right that Michael Myers, and the screams and whatever else they have planned for horror films may be hanging on the balance of how well or poorly this film does. That sucks cock. Someone's gonna pay for this. Do you know how many people will go psycho hoesbeast over this? Tons! Horrorbid, please... I love this website and it's been good to me filled with great info, if anyone who makes this website can go to the weinsteins, please straighten them out... for all of us bidites. Jesum, if I knew a fucking comedy would do better than a horror flick, I would have saved my money on horror magazines and stayed home and jerked off instead.
SuperSeanski
08/24/10 @ 02:54
I just went to a 9:30 Monday nite showing, and was the only one there. I wasn't expecting alot of people to be there (which is why Iwentat that time), but I didn't think I would be by myself. Still I loved the movie and laughd almost the whole time, "They ate my dick, they ate my dick, they ate my dick..." classic.
Seph Email
*****
08/25/10 @ 02:29
I think people take movies too seriously sometimes and it's obvious that this film was made to bring the fun back in horror. I plan to see this film real soon, I just had to wait until I found a new job (economy sucks).
jake Email
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08/26/10 @ 11:35
i think that they should make some more old school style micheal myers films
*----
09/11/10 @ 06:01
This really sucks. The director said he's already planned a Hellraiser remake around 2011, but with filth like Pirahna 3D, that might not happened. The fact that the movie flopped had nothing to do with "marketing". The movie SUCKED. Pure garbage. Its sad that thats what horror films are coming to. We can only hope for some resurections coming soon.
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Getting a proper YSL tribute replica is not just another easy task. As it is necessary to match ones status and lifestyle one should have a proper preview as to what is in vogue and mostly sought after in the current market.
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