As the dog days wind down, the horror genre continues to struggle at the box office. This weekend saw the release of two interesting genre efforts, the hokey Shark Night 3D, and the highly anticipated found footage feature, Apollo 18: Neither film thrived in their theatrical debuts.
Relativity Mediaâ€™s Shark Night 3d opened to more than 2,800 screens, but pulled down a meager $8.6 million take. Surprisingly, Apollo 18 didnâ€™t fare much better (at all!). Despite hitting over 500 more screens than Shark Night, the film sold an underwhelming $8.7 million in ticket sales.
Itâ€™s time for a horror rebound, as our genre has been in a serious slump the last few months.
Fortunately, Rise of the Planet of the Apes and Donâ€™t Be Afraid of the Dark, have managed to hold position in the top 10, though both are experiencing significant financial decline. Thatâ€™s acceptable (and to be expected) for Rise, as the filmâ€™s been tearing up the box office for five weeks now. To see Donâ€™t Be Afraid of the Dark plummet so quickly just isnâ€™t acceptable.
Check out the complete box office top 10 estimates below, and note the complete disappearance of Conan the Barbarian and Fright Night!
1. The Help: $14.2 million
2. The Debt: $9.6 million
3. Apollo 18: $8.7 million
4. Shark Night 3D: $8.6 million
5. Rise of the Planet of the Apes: $7.8
6. Colombiana: $7.4 million
7. Our Idiot Brother: $5.1 million
8. Donâ€™t Be Afraid of the Dark: $4.9 million
9. Spy Kids: All The time in the World: $4.6 million
10. The Smurfs: $4 million