Below is their official press release which talks about zombie themed shoots at varios gun ranges, but we all know this is being made for the real deal, the day when the dead will walk the earth. I mean, what else are we supposed to believe. There is even a video below that is a "must watch".
"With the flood of Zombie Targets and shooting events now with Zombie themes, Hornady Manufacturing felt the ONLY ammo worth using was Certified Zombie Ammunition. Hornady has placed it's own special "Z-Max" Glowing Green Tipped Bullet in a variety of zombie shooting calibers. Hornady estimates shipping all calibers minus the 12ga around Oct 31st, 2011. Have no doubt, this is not a toy! This is live ammunition!"
Here is a link to the products site: http://www.midsouthshooterssupply.com/zombiemax.asp
Source: http://www.geekologie.com/2011/10/final ... c-ammo.php