This new version of the Lucille variant is a red foil variant, with "The Walking Dead" presented boldly in red foil. 250 copies of this variant have been made & it's reported to be "the rarest of all of the covers". The first batch sold out today within minutes. Keep in mind that this book does not come cheaply as it sports a $250 price tag. By my count, this now puts this particular issue of the comic at either 18 or 19 covers; depends on how technical you want to get with the signed vs. unsigned version of the Lucille variant. And keep in mind that the Hero Initiative variant hasn't even been released for sale yet.
The only way to find out when the book is on sale for the day is to follow Skybound on Facebook at https://www.facebook.com/SkyboundEntertainment or on Twitter at https://twitter.com/SKYBOUNDENT Skybound will also be releasing special promo codes at times for discounts off of purchases.